Brand Building on Social Media

Great advice about social media.

Crime Fiction Writer Sue Coletta

I have received so much great advice about building a brand on social media that I thought I’d share some of the tips with you. For those of you who don’t know– you are the brand. Not the title of your book. Not your favorite catch phrase. You.

This is a common mistake among authors. They think the title of their book is their brand. It isn’t. Your book is the product. Your name is the brand.

Okay, now that we know what we need to promote let’s continue.

No one can use all of social media and be good at it. The first thing you need to do is to decide which site(s) you want to get proficient in and then really engage. I’ll talk more about engaging later.

brand community

The best sites to drive traffic to your blog are:


Contrary to what some believe Twitter is not only…

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